Jun 11, 2022
In Welcome to the Forum
The most fundamental thing is that the brand does not have a development plan, and the reason behind the lack of a development plan is because there executive list is no development strategy. Therefore, in the current and future business environment, enterprises urgently need to formulate a brand strategy to guide the long-term development of the brand ; this executive list article will give a theoretical tool model for formulating brand strategy - brand strategy quaternion , to help enterprises formulate effective brand strategy. (The brand strategy quaternion is our executive list latest thinking on brand strategy, enriching the original strategy triangle.) Before introducing the model in detail, we must first define the concept of "brand strategy"; because this word has some basic meanings in our minds more or less. We need to clarify the original appearance of this word. (This piece of content is biased towards logic, you can skip to see the theoretical dry goods directly.) 1. Define the brand strategy At present, there are many "schools" about brand strategy, and each executive list school has different opinions. One of the most significant is to upgrade their own tools or methods to the dimension of brand strategy to define brand strategy. The thinking logic of this definition is bottom-up, leading from a point to brand strategy, without really looking at brand strategy from a strategic executive list perspective. There is a problem with the origin and path of thinking, so the brand strategy extended from this idea must be one-sided, and subjectively magnifies the influence of local tactical points. Of course, the strategy is to look down on the overall situation, from top to bottom, looking at the overall map and the overall situation. Therefore, we must first define the brand strategy. The first thing behind this is to determine the basic logic of strategic thinking. It must be thought from top executive list to bottom and verified from bottom to top to form a logical closed loop. Based on this closed-loop logic, let's define the brand strategy. Brand strategy is the path and result of thinking from a global perspective; some key elements make up the path and result of thinking, and these elements must play a decisive role in brand development. Which elements play a decisive role in the development of the brand? This is the executive list core of the brand strategy quartet discussed in this article. The various power elements that affect the brand are continuously deleted, and finally the key elements that affect the brand strategy are refined into 4 key elements.