Jul 06, 2022
In Welcome to the Forum
If you find a time machine and go back about 10 years and ask me if your company needs SEO, you'll hear evangelical enthusiastic and passionate speeches. .. Of course, you need SEO! Why doesn't anyone need SEO? SEO is the most effective form of marketing. And it's also the most cost effective! If you want to know more about why most companies need SEO, I recommend reading Sam Hollingsworth's 12 Reasons Businesses Absolutely Need SEO. Five Pillars of SEO I still believe most companies are benefiting from SEO. Every company can benefit from the basic components of SEO. This is defined by me as follows (known as 5 C). Code: The underlying code on your website may not let you rank in search engines, but without the proper code you have a better chance of not ranking at all. Technical SEO best practices are suitable color correction services for all enterprises. Content : The content of your site, and the content of your site elsewhere on the web, should appeal to both prospects and search engines. You don't have to be overly aggressive in putting keyword phrases in your copy – you need to have them. Pages are rarely ranked by keyword phrases that do not appear in the copy. Connections : Everyone knows that links are what major search engines use as their primary relevance signal. But don't think of it as "link building". It tends to confuse people when they need to create something to automate link building. In almost all cases this is a bad idea. The basics of building quality links are not new, they have been pioneered in the world of public relations. Building relationships with influencers is a proven and true way to create lasting connections that reward your site with links.